There is never going to be complete honesty in advertising.
There is never going to be honesty, and there is never going to be anything complete in any advertising. But do we have to put up with total lies?
This is the ad. for the Maruti SX4 Diesel that has been on the air for a while. Apparently, now men will make everything else wait, because it is finally here! I am a man and I don't really give a shit, but...
But, is it really here? Not as far as I could tell by looking at the advertisement.
The company, Maruti Udyog Ltd., their advertising agency, and the film maker are involved in this lie - projecting the SX4 Petrol as the SX4 Diesel.
The diesel variant presumably isn't much fun to drive, and is probably much less responsive than the petrol version. Of course the petrol engine produces more power and will probably hit a higher top speed and accelerate harder. Since the variants are not going to look that different from one another, why not make the commercial with the petrol version and tell the world that "now men will make everything wait"! Why not show the world the petrol car and tell them it is the diesel car?
The only problem is - the advertisement shows a specific attribute that actually amounts to misleading the public. The tachometer in the Maruti SX4 Diesel advertisement redlines at 6,500 rpm. Here, take a look.
If this were true, this would be heady news for any production diesel engine, and all diesel enthusiasts.
So, I thought I'd have a chat with Maruti to clarify.
Welcome to Maruti Suzuki Online Customer Service.
The session has been accepted.
{SX4 Online Support} Thank you for contacting Maruti Suzuki India Limited Interactive Chat Service. How may I assist you?
{BSK} I'd like to know the max RPM (below red line) of the Maruti SX4.
{BSK} Diesel, that is.
{SX4 Online Support} Thank you for showing your interest in MSIL. We will surely provide you the information, kindly provide us your mobile number and city?
{BSK} Mobile number is on Do Not Disturb anyway, so not important to you.
{SX4 Online Support} We request you to kindly send us your exact contact details (phone number with STD code) to expedite your query at the earliest. However, your contact details are required to update our records.
{BSK} How is the engine RPM of the Maruti SX4 diesel connected to my phone number?
{BSK} All I want is a specification of your new car that is not on the website.
{SX4 Online Support} We would request you kindly provide us your contact details so that we will assist you in much better way as your contact detail is required to update our records.
{BSK} I have given you my name, and yours is still "SX4 Online Support". Why would I want to give you my phone number?
{SX4 Online Support} No issue, Sir
{SX4 Online Support} Engine Specifications of SX4 Diesel:
Type: 16 V DOHC, DDIS
Cylinders: 4
Valves: 16
Piston Displacement: 1248 cc
Engine Output 90 PS @ 4000 RPM
Torque 200 NM @ 1750 RPM
Kerb Weight 1225 Kg (VDI), 1245 kg (ZDI)
{BSK} That still does not contain the max (below redline) RPM of the engine.
{SX4 Online Support} Sir, we would request you to contact the nearest Maruti Suzuki Dealer showroom for more Technical Details.
{BSK} Thanks, bye!
Since the SX4 Online Support idiot, who was drooling to get my phone number had even less information than the website contains, I did find the diesel car, and got this picture as well.
See the difference?
The diesel engine redlines at a much lower 5,000 rpm. This means you won't be able to rev the engine like the advertisement seems to have you believe you can!
In other words, you will not get what Maruti is saying you will get in the advertisement. In other words, they are lying bastards.
But they are also stupid. People who want fun performance will buy the petrol version anyway. People who buy the diesel buy it for only one thing - economy. If I wanted to have fun, why would I pay a lot more for the diesel car and settle for LESS performance anyway? Maybe this is the question Maruti is trying to mislead its potential customers away from?
If we are Indian, we should be used to lies and deception by now. Right?
Fucking punks.
- BSK.
PS: The Maruti SX4 Diesel produces less power than the petrol variant, is heavier than the petrol variant, and goes slower too, in all probability, but it does produce more torque. The engine is made by Fiat, and was not originally intended to pull such a big car either.
There is never going to be honesty, and there is never going to be anything complete in any advertising. But do we have to put up with total lies?
This is the ad. for the Maruti SX4 Diesel that has been on the air for a while. Apparently, now men will make everything else wait, because it is finally here! I am a man and I don't really give a shit, but...
But, is it really here? Not as far as I could tell by looking at the advertisement.
The company, Maruti Udyog Ltd., their advertising agency, and the film maker are involved in this lie - projecting the SX4 Petrol as the SX4 Diesel.
The diesel variant presumably isn't much fun to drive, and is probably much less responsive than the petrol version. Of course the petrol engine produces more power and will probably hit a higher top speed and accelerate harder. Since the variants are not going to look that different from one another, why not make the commercial with the petrol version and tell the world that "now men will make everything wait"! Why not show the world the petrol car and tell them it is the diesel car?
The only problem is - the advertisement shows a specific attribute that actually amounts to misleading the public. The tachometer in the Maruti SX4 Diesel advertisement redlines at 6,500 rpm. Here, take a look.
If this were true, this would be heady news for any production diesel engine, and all diesel enthusiasts.
So, I thought I'd have a chat with Maruti to clarify.
Welcome to Maruti Suzuki Online Customer Service.
The session has been accepted.
{SX4 Online Support} Thank you for contacting Maruti Suzuki India Limited Interactive Chat Service. How may I assist you?
{BSK} I'd like to know the max RPM (below red line) of the Maruti SX4.
{BSK} Diesel, that is.
{SX4 Online Support} Thank you for showing your interest in MSIL. We will surely provide you the information, kindly provide us your mobile number and city?
{BSK} Mobile number is on Do Not Disturb anyway, so not important to you.
{SX4 Online Support} We request you to kindly send us your exact contact details (phone number with STD code) to expedite your query at the earliest. However, your contact details are required to update our records.
{BSK} How is the engine RPM of the Maruti SX4 diesel connected to my phone number?
{BSK} All I want is a specification of your new car that is not on the website.
{SX4 Online Support} We would request you kindly provide us your contact details so that we will assist you in much better way as your contact detail is required to update our records.
{BSK} I have given you my name, and yours is still "SX4 Online Support". Why would I want to give you my phone number?
{SX4 Online Support} No issue, Sir
{SX4 Online Support} Engine Specifications of SX4 Diesel:
Type: 16 V DOHC, DDIS
Cylinders: 4
Valves: 16
Piston Displacement: 1248 cc
Engine Output 90 PS @ 4000 RPM
Torque 200 NM @ 1750 RPM
Kerb Weight 1225 Kg (VDI), 1245 kg (ZDI)
{BSK} That still does not contain the max (below redline) RPM of the engine.
{SX4 Online Support} Sir, we would request you to contact the nearest Maruti Suzuki Dealer showroom for more Technical Details.
{BSK} Thanks, bye!
Since the SX4 Online Support idiot, who was drooling to get my phone number had even less information than the website contains, I did find the diesel car, and got this picture as well.
See the difference?
The diesel engine redlines at a much lower 5,000 rpm. This means you won't be able to rev the engine like the advertisement seems to have you believe you can!
In other words, you will not get what Maruti is saying you will get in the advertisement. In other words, they are lying bastards.
But they are also stupid. People who want fun performance will buy the petrol version anyway. People who buy the diesel buy it for only one thing - economy. If I wanted to have fun, why would I pay a lot more for the diesel car and settle for LESS performance anyway? Maybe this is the question Maruti is trying to mislead its potential customers away from?
If we are Indian, we should be used to lies and deception by now. Right?
Fucking punks.
- BSK.
PS: The Maruti SX4 Diesel produces less power than the petrol variant, is heavier than the petrol variant, and goes slower too, in all probability, but it does produce more torque. The engine is made by Fiat, and was not originally intended to pull such a big car either.
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